For Immediate Release
Media Contact: Driscoll PR
MIXED MARTIAL ARTS STAR SIGNS SPONSORSHIP DEAL WITH SOAS RACING AND All3SPORTS.COM. COACHED BY MULTISPORTS.COM. EYES KONA CROWN.
SAN DIEGO, CA. (April 1, 2013) Current undefeated Mixed Martial Arts fighter Savannah "Grits" Gritson (www.gritsracer.com) is returning to triathlon. Gritson, a former multisport phenom, announced her intention to rekindle her endurance roots after being approached by SOAS Racing (www.soasracing.com) and All3Sports (www.all3sports.com) and signing a multi-year sponsorship agreement with the women's specific line of endurance clothing and the multi-sports retailer.
SOAS doesn't currently produce mixed martial arts clothing, but co-founders Stephanie Swanson and Kebby Holden explained that SOAS is a lifestyle brand with an edge. Like Gritson, SOAS is all about results. "While we insist that our clothes look great, we're equally concerned about performance." says Holden. "As such, sponsorship with a triathlete / MMA fighter seemed like a perfect choice."
Grits, who is 6-0 as a MMA fighter, started her athletic life as a triathlete in Tifton, a small town in South Georgia. She still holds several junior records and had wins at the Tobacco Sprint Classic and the prestigious IronPeanut, a full distance event in Macon, Georgia.
Grits, which she claims stands for Girl Raised In The South, started training in martial arts while serving a suspension that was handed down by the U.S.A. Triathlon (USAT), the sports US governing body, in 2007. An altercation in the transition area with a man who was drafting too closely during the bike led to the decision.
"Well, obviously, I regret receiving the suspension” says Gritson. "But I don't regret choking him unconscious. After all, he was sucking my wheel harder than my granny sucks corn out of her teeth.
Looking for a way to maintain her fitness and use her physicality after her suspension, she briefly considered bowling. But the headlock that caused her triathlon suspension came so naturally to her, that Gritson decided to seek out MMA. It was a short road to success. She quickly dominated her class and is, so far, undefeated.
Gritson, who has always augmented her fight training with cycling and running, recently returned to triathlon and showed that she has lost none of her speed. While in Thailand for Muay Thai training, she competed in the Arm Bar Classic, a half-iron distance event, and won by a wide margin. The leg strength accumulated after years of MMA training was apparent as Gritson posted blazing bike and run splits. Her 1hr. 48min. bike on the hilly and humid 56 mile course, combined with an astonishing 1:05 half marathon, more than made up for a sub-par swim. Her results were made even more amazing after Gritson disclosed that her wheels and the frame of her bike were made entirely of locally-harvested and sustainable bamboo.
Gritson attributes a large portion of her athletic success to a diet rich in, yes, grits. The unprocessed version known as hominy contains a complex set of amino acids that provide both mental and physiological benefits including enhanced uptake, transport or delivery of oxygen to the larger muscle groups.
Her innovative stance on grits has led to interest in the grain for sport application. Gritson is working with an undisclosed company to create a cheese-grits flavored gel known as "speed grits."
"We are thrilled to have Savannah onboard with us." says SOAS's Holden. "She embodies one of our key marketing positions which is that SOAS isn't just a pretty face. We are also tough.
Gritson is currently training under legendary Multisports.com coach Paul Huddle (www.multisports.com), and is widely expected to be granted a wild-card entry into the Hawaii Ironman in Kona this year where she will be a pre-race favorite.
# # #
Unlike other race bikes that are mass produced, each Bam! is matched to a single owner in a sacred ceremony known as The Bamdhana. Loosely translated from ancient Siamese, this means “The Pairing”. While the ceremony has only been witnessed by the rare individual, rumor has it that it is conducted twice per year during the spring and fall equinox.
It begins with the placement of four hand-selected Bamboo seeds that represent the four
elements, Fire, Water, Air & Earth, into a small aero helmet. After several hours of dancing and chanting, the potential owners of a Bam! go one by one into a small tent to "meet" the four seeds. Details here get murky, but it is believed that the owner consumes massive quantities of a local drink that is laced with mild hallucinogens. After which, one of the four seeds begins to glow. In this way, the fledging bike "selects" the chosen new owner. And the "pairing" is complete.
The glowing seed is then blessed by the Shamans and placed into a specially built bike shaped frame where it is carefully watered and nurtured.
In about three months, the fully-developed bike hatches from the frame and is ready to hit the road.
While her bike is substantially similar to other Bams!, Grits does use specially grown race wheels called Boos. The only difference between the Boos and the stock wheels that are grown onto the Bam! , is that the smooth bark on the original plant is not removed from the sides. This creates a naturally sleek surface that increases the aero dynamic efficiency of the Boos.
GRITS + BAM! = SPEED.