Friday, May 20, 2011

Texas T

As many of you know Ironman Texas is this weekend. I wanted to put together something a little different to wish all of our dear friends racing good luck. Texas had been on my schedule for a while. Unfortunately, now that I am not racing I wanted to find a way to show my support since I won’t be able to on the racecourse. Plus… I love designing t-shirts! You can really do whatever you want; the only thing limiting you is your own creativity.

During the process of putting together this fun little project it got Kebby and I thinking.

When it comes to leisurely clothing I am a pretty conservative person. I love our colorful and vibrant gear for when I am exercising, but when I’m not sweating in my clothes I seem to gravitate towards things that are much more simplistic. In fact, Kebby likes to give me a hard time about the fact that I pretty much wear anything that is black, white or in between.

With all that being said, it is very unlikely that you will ever see me wearing an Ironman race shirt. Not that I have anything against ironman t’s (they make for great PJs) but for my own personal style the big graphics and multiple colors are just a little too much for me. However I understand the need for them and why so many people love them. People have every right to be proud of their athletic accomplishments or fond memories of a race they participated in.

So I thought, why don’t we try to make a cute triathlon themed t’s? Not just races but also the lifestyle associated with triathlon. This Texas one has been so fun I would love to do more. Put unique, custom designed graphics on shirts that have a feminine cut and are made of really high-end cotton fabrics. There is nothing better than a super soft well cut t-shirt. I think that is why I spend so much money at James Perse.

We feel like this will be a really fun and creative addition to the SOAS line up. Plus it is not like we are always in spandex so we need some cute t-shirts to wear. Look for custom t-shirts from SOAS coming soon!

Happy racing this weekend!