Tuesday, March 4, 2014

FEB FLEW!


February may have been a short month, but it packed a big punch of activity. There was the universal feel-the-love focus on the 14th, when we couldn’t help but get a bit warm and fuzzy. There was the anticipation beginning to fill the air–even though winter still holds a fierce grip on much of the country–that spring is in sight (we promise–seriously–warmer weather isn’t too far away). And in the SOAS circle February marked the celebration of 10 SOAS Racing Ambassador Team member birthdays–girls gearing up for a fabulous season ahead, clothed in our fit/fashion/function focused apparel.

Worldwide, we had several SOAS spottings in Asia last month. Team athlete Holly Bennett rocked her Polka Dot kit on a long run through the Philippine jungle while on assignment for Triathlete Magazine in Subic Bay. And on race morning at Challenge Philippines, she caught up with her pal and Asia-based ex-pat Rebecca Kynaston, glitzed out in Green Gingham and gearing up for a great day. We’re sure some of you took SOAS along in your travels; we’d love to see your photos of Nantucket Navy, Black Carbon, Pink Peacock or any of our other prints making their way around the globe, so please send them our way!

Around these parts we’ve also been particularly active, putting the final touches on our production of team gear and shipping it off to our playful and passionate ambassadors.



This year’s team kit–and a whole heap of other team-specific apparel–is exclusive to the SOAS Racing Ambassador Team athletes. So when you see our specially chosen ladies out there, crushing the racecourse or cruising around town, be sure to give them a cheer–and don’t be shy to ask any and every question you have about our products and about their experience representing our brand. Who knows, maybe you’ll turn into a SOAS ambassador-in-training!



All work and no play would be, well, pretty boring–so we took time out from production for a happy hour with a few of our San Diego based crew (here’s SOAS founder Steph with team members Kimmie Rouse, Jenna Hardy & Steph Gibson).


We like to shout out to our ladies whenever we can, so here’s a big Happy Birthday to the women born in February! Get to know them–via each of their favorite quotes–below: 












Cheers!
- The SOAS Crew



Thursday, January 23, 2014

CHEERS TO OUR GIRL GANG! (a.k.a. The SOAS Racing 2014 Brand Ambassador Team)


The SOAS design shop is a bustling place–and with good reason. We have a gaggle of girls to outfit, namely our SOAS Racing 2014 Brand Ambassador Team. These ladies will serve as on-the-ground ambassadors for our brand, and we couldn’t be more proud to have them on board. In fact, proud barely describes it–we’re honored that these awesome women have pledged their support of SOAS, and we’re doing everything we can to make sure they’ll be the most terrifically clad tri-gals around the globe.

Here’s a peek at what the SOAS Racing Team will be wearing in 2014, both on and off the racecourse:


The team run kit is already in production:


As busy as we’ve been in the studio, the SOAS ladies are also already busting a move on the race circuit, kicking off the season in style. Three of our team members toed the line in Auckland at the Ironman 70.3 Asia-Pacific Championship–congrats to age-group athletes Katrina Marshall and Yuko Miyamoto and a special shout-out to SOAS pro Michelle Bremer for her 4th-place overall finish!

Here’s a sweet shot of Michelle, rockin’ her Nantucket stripes:


And there’s even more reason to shout-out this month, as a handful of our SOAS Racing teammates celebrate January birthdays. By way of introduction to some of our exceptional athletes, here are the lucky ladies marking a milestone this month, along with a quote that keeps each of them going with gusto. Happy Birthday girls!!









Want to keep tabs on our team? Check out teamsoasracing.com for the latest and greatest from these amazing women. 

Cheers to all of our ambassador athletes–we're lucky to have you!

- the SOAS crew

Tuesday, December 31, 2013

STARTING POINT


People often tie their New Year’s resolutions to past failures–areas where they feel they’ve come up short or somehow performed subpar. And they’re painfully predictable. The most common resolutions sound like something straight from a late-night television ad:

Exercise more!
Eat healthier!
Lose weight!

There’s nothing wrong with these motivational missives–goals are good things, and surely we all have room for self-improvement. But how about taking a slightly different tack in 2014? Why not start your personal progress project with a pat on the back, appreciation for what you already do right? After all, as an endurance athlete you probably adhere to a decent diet, exercise almost daily and are far more fit than the average American. So congratulate yourself. Give your exercise regimen big ups. Be proud of the massive plate of food you just plowed through–recovery from your rigorous morning run. Smile at your buns of steel. Parade around in your skinny jeans–because hell yeah, they fit!

Once you’re feeling proud and positive (not to mention pretty darn hot), then take time to make an action plan. Just be sure to acknowledge your current state of awesomeness first–because with that as a starting point, 2014 is bound to be your best year yet!


Wednesday, November 27, 2013

THE SOAS SQUAD


We recently opened our SOAS Racing team application, which inspired 2013 team member Holly Bennett to write about her experience on sports teams. 
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I played soccer since my first day in first grade. I attended an all girls private school in Dallas, Texas and I couldn’t wait to swap my pressed green jumper, white button-front blouse and freshly polished saddle oxfords for the far cooler green and white team uniform and cleats at the end of each school day. Running around kicking that ball felt fantastic and pretty much every girl at school was on the soccer team–it was simply what we did in Dallas.

Later my family moved to a small town in New Mexico, where I played co-ed soccer at a much smaller school. Usually I was one of only one or two other girls on the team. There, it was all about keeping pace with the boys–or trying our best to run and shoot past them. We girls earned our stripes, for sure.

When I reached seventh grade (at yet another school) I was no longer one of the star players, but I loved the competitive fire of being on the field all the same. I created my own games within the game–for example, betting my coach a quarter I could score a goal if he subbed me for a tiring teammate, then swiftly scoring two. Ka-ching!

With high school came a move to boarding school and a new type of team: track and field. Sadly I abhorred running at the time. But no matter–I took up shot put and discus. Not that I was any good at hurling heavy objects, but everyone was welcome on the track team, so my best friend and I jumped aboard. We were in it for the camaraderie, the feeling of belonging to something fun, the ticket to travel to other New England schools and the chance to meet boys beyond our own student body.

Several years ago, before I discovered triathlon, I considered joining an adult soccer league to regain that team dynamic. But with practices and games conflicting with my erratic work schedule, I knew I would have to stick to the individual sport route. I started running 10k’s, then a marathon, and eventually made my way to multisport.

When I first got wind of SOAS, it was through my pal Australian pro Amanda Balding–she was building a career beyond the racecourse and that included distribution of a killer new women’s clothing line. Amanda introduced me to Steph, founder of SOAS, and I drooled over her designs at the Ironman Melbourne expo.

When the 2013 team applications opened up, I immediately contacted Steph. I was eager to get involved with her evolving brand, to help in whatever way I could as a SOAS ambassador. And more than anything, I wanted to wear the team kit–such a fashion forward step from any tri gear I’d worn previously. I hadn’t actually tried on anything SOAS yet, so I kept my fingers crossed that when my uniform arrived the fit would suit me. Sure enough, it was better than I could have imagined–incredibly flattering technical apparel, plus functional in a way that to me sets the gold standard: absolutely nothing needs adjusting on the go. Gone were the days of continuously tugging my top down to cover my belly, fretting about muffin top or hoping that a poorly placed seam wouldn’t painfully chafe. This stuff fit and performed perfectly! And it was a far cry from the track and field uniforms from my boarding school days–a hideous mix of maroon and blue ill-fitting men’s apparel.

But the SOAS team isn’t only about my enhanced athletic wardrobe. Much more importantly, it’s a gang of girls across the country and around the world, committed to playing fun and fair sport while looking and feeling great–and to growing the community around this totally cool company. Some of my teammates are some of my best pals–we meet up at races whenever possible. Sometimes we meet for happy hour (a love of wine is not a prerequisite for team selection, but it certainly helps). Or better yet, we do both. Other team members I’ve never met–and honestly I probably wouldn’t be able to pick out in a crowd–yet we’ve connected via social media and team communications and we cheer relentlessly for one another from afar. All in all, it’s an amazing gig–one I highly recommend to anyone looking for a fun, fitness-oriented and ever-so-slightly edgy place to call home.

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If you’re inspired to apply for the 2014 SOAS Racing team, email us at info@soasracing.com